Our mobile phones have essentially become an extension of our bodies. It would be borderline criminal to leave your house without having your phone with you. As technology has advanced and the mobile market in Pakistan grows, so do the accessories that come with it.
There used to be a time when the most you could get for your phone was a pouch to protect your Nokia 3310. Times have changed. The list of phone accessories to sell is now endless. This makes it a gold mine for anyone that is looking to start an online store to sell them.
This article will discuss all you need to know about starting an online mobile accessory store and the things you need to take into consideration before you go live. Let’s dive right in.
The mobile phone accessory market has skyrocketed over the years and there is a plethora of products to choose from. This has brought a rise in mobile accessories wholesale in Pakistan. Here is a list of phone accessories to sell:
Accessories for specific models
Phone cases and covers
Personalized phone cases
Cell phone cleaners/screen wipes
Car chargers and accessories
While most people would be under the impression that selling all types of mobile accessories can be the best way to get the money flowing, you would be surprised how important it is to decide on a niche.
Let’s look at some examples:
Phonecase.pk: As the name suggests, this online store specializes in creating custom-made phone cases. While they sell other accessories, their primary focus is phone cases. This gives them an edge in the market and helps them grow based on their niche.
Screenprotector.pk: This online store’s primary focus is screen protectors. From regular screen protectors to 360-degree protectors and everything in between.
Ronin.pk: This brand has gained traction in Pakistan for its audio and charging accessories. They have succeeded in making a name for themselves in the market because of their focus on the niche that they decided on.
Being a jack of all trades is not the right strategy when creating an online mobile accessory store. It is paramount that you decide on a single niche while upselling other accessories on the side. Leverage your hero category.
Once you have decided on the niche that you want to focus on, the next step is picking a name for your online store. Now, this step needs some work. Your name is your legacy. The name you choose will define your store and brand.
There are two levels to deciding a name. These are:
Brand name: This name needs to be in line with your store and the product that you are going to be focusing on.
Domain name: This is something that might not be in your control. You will need to find a domain name. You must ensure that the domain name is aligned with your brand name. Once you decide on a store name, check to see if the domain name is available.
Whether you are manufacturing your product or going for a supplier, you need to build an inventory. There are several things that you need to keep an eye out for when building an inventory.
First and foremost is the quality of the product. You need to ensure that all your products, especially your hero category, need to be of the best quality. If you have decided to get them manufactured on your own, there should be an extensive quality assurance process. On the other hand, if you take the vendor route, you will need to ensure that every product is as per your requirements.
Once you have an inventory in place, you can start populating your products on the online store and creating product pages.
You may have the best product, but it will all be in vain if the store is not optimized. Experts advise that conducting a competitor analysis before setting up your store can pave the way to generating awareness and revenue.
Try looking at some of the leading mobile accessory stores and understand what they are doing. These can include:
The main theme and user interface
UX of the store
Photography and descriptions
Specifications of each product
Checkout process and payment methods
Ensuring that all these attributes are optimized can help you create an online store that is on par with the market leaders. While this does not necessarily mean you will start making bank from tomorrow, it is still a great place to start.
Congratulations, you have now done all the objective tasks. Now we go towards the creative freedom you get as an ecommerce store owner.
You need to establish your brand. This includes creating a mission and vision for your brand, a tone of voice for how you will communicate with your potential audience, and a story to create credibility and relatability.
Mobile accessories are seen as more fun and conversational, with a level of technical prowess. Create a brand persona that revolves around just that. Ensure that all your messaging is properly crafted and communicated to the audience. Your brand identity sticks with your customer and you only get one shot at making a good impression.
Once you have created the content, you can then go toward your business’ visual identity. These will include collateral such as product pictures, logos, banners, brand colors, etc. Hiring an expert that has the aesthetic sense to create visual collateral for your brand can go help breathe life into your brand.
It is now time to plug everything into your store and this process is further simplified with Webx. With Webx Ecommerce, you can create a fully customizable and hosted online store in just a few simple steps. The store builder will help you easily integrate all your assets into the store, also offering a library of customizable themes and social media integration options.
In other words, you do not need to write lines of code or have any technical expertise to create a store. We have done the hard part, all you need to do is upload your assets to the dashboard.
Your online store is live and now you need to get the word out to the masses. One of the best ways to do this is by creating a presence on social media platforms.
Mobiles are the primary source of traffic on social media platforms. This means that your audience is right there, so leverage it. Creating brand pages on Facebook, Instagram and even Tik Tok can go a long way in building brand awareness. Once people know your brand, it's only a matter of time before you start driving sales.
While social media marketing plays a huge role when promoting your mobile accessory store, there are other ways to drive in more customers. Some of these methods can include:
Search engine optimization and marketing
In-person events such as exhibitions and fairs
There are hundreds of people running mobile accessories businesses in Pakistan and you need to stand out from the competition by incorporating differentiating factors. This can be your niche, marketing strategy, or branding.
The mobile business in Pakistan is booming and consequently, the online mobile accessories in Pakistan. So why an online store rather than a brick-and-mortar? Well, ever since covid, people have started shifting towards making transactions online, and while we didn't have a choice at the time, it has now become more convenient.
Ecommerce is growing at an exponential rate in Pakistan and the major chunk of the users are people between the ages of 18 to 34. This is the perfect demographic for a mobile accessory business. With Webx Ecommerce, all this can be possible in just a few steps. So what are you waiting for, sign up for Webx Ecommerce and start selling.
There are certain steps that you need to take when starting a mobile accessories business in Pakistan. These steps are as follows:
Decide a niche
Decide a brand name
Procure the products for your inventory
Create brand collateral
Sign up to WebX and plug in all your information
Invest in marketing efforts
There are several marketing methods that you can incorporate to sell phone accessories. These can include creating a social media presence, capturing an audience through promotions, and redirecting them to your website.
There are several third-party marketplaces that you can choose from such as Daraz and GoTo. While these are viable options, it is advised that you should keep complete control of your products. Creating your online store with Webx Ecommerce is your best bet.
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