How do I start a small jewellery business from home?

by Rabeea Mansoor 7min read
Wondering how you can easily start your online jewelry store? Here is a guide for you.

Humans have been ornamenting their bodies with shimmering rocks and stones since the beginning. Once we became aware that we could use certain archaeological artefacts to decorate our bodies, we were all in. 

This centuries-old practice of adorning oneself with amulets and seals has continued to thrive, becoming more refined with time and providing jewel enthusiasts with multiple ways to beautify themselves. This is why the jewellery business is highly lucrative, as people will never stop buying jewellery, and it will only increase with more trends coming in over time. 

Seeing the demand for jewellery among consumers now is a good time to venture into its business. If you have already stepped foot in the jewellery online business or are thinking of doing this, you must create your online ecommerce store using a good ecommerce store builder like webx ecommerce Pakistan. 

Starting a jewellery business online is not easy. Therefore, we have put together this article for you so that you have all the information required to successfully launch your online jewellery business. Before you know it, you will be dazzling your way through the jewellery business and making big profits. 

Decide your niche

The first thing you need to do is determine your products. You will first have to ask yourself what type of jewellery you want to sell. 

The answer to this question will help you determine the niche of your jewellery that will help you in creating a clear and relevant marketing strategy. 

There are multiple jewellery niches that you could choose from; some are listed below: 

Handmade: these jewellery pieces are entirely handmade, meaning this niche requires extensive hard work. They are mostly order-based and involve customisation, which makes the handmade jewellery business difficult to manage and scale. However, you will be able to attract a loyal customer base as very few handmade jewellery business owners offer quality products.

Fine Jewellery:

The most common type of jewellery is fine jewellery. The jewel pieces are all made of precious gemstones and metals that have been crafted and fine-tuned by expert artisans.

Fashion jewellery:

Mostly trendy ones made of inexpensive metals or materials and usually available at low prices. 


This category included every jewellery piece other than fashion, fine, and handmade. Such jewellery is usually unique and comes in mid-range prices.

Source your product

Once you decide which jewellery niche you will be selling, it’s time to arrange products now. If you are opting for handmade jewellery, you will have to arrange all the materials required to make jewellery pieces. But if you are going for fine or any other type of jewellery, you will have to find wholesalers based on which jewellery niche you are going for. 

When it comes to the production part of your jewellery business, there are many factors that you must be careful of. If you are aiming to make handmade jewellery and want to design it by yourself, you must possess the skills and knowledge required to design jewellery. If there is even a slight chance that you are not good at it, you must hire some other designer to do the job for you. 

In the case of selling ready-made jewellery, you must have keen eyesight for the quality material of the jewellery you are looking for. If you end up with a wholesaler or vendor who sells you bad quality stuff, you will be at risk of facing a loss in your business. While choosing a vendor, you must also look out for things like how fast their delivery is, if they offer competitive prices, if they have a variety of products to choose from, and of course, their customer service. 

Do extensive research on jewellery stores 

If you are unsure how your ecommerce store should look and where you should start, you can take inspiration from plenty of top performers in your industry. Before you begin your own store’s creation, look at the attributes of key players in your jewellery niche. 

  • User Interface

  • Shopping cart functionality 

  • Product images and descriptions 

  • Promotional campaign management 

  • Mobile friendly designs 

  • Specifications 

  • Checkout process

All these attributes, together, create an impact on the customer’s journey. If your brand checks the entire list or the majority of it, you will be able to establish a strong rapport with your customers. 

Create your feature list 

Once you have done thorough research on other jewellery stores and created a list of all the features that those stores have, you should be able to visualise your own store now. However, while imagining your own store, there are certain features and things you would like to see and not like in your store. Therefore, you will have to create your very own feature wishlist. 

This list will decide how your brand will be positioned differently, which will eventually pave the way for your business’s success. 

There are some must-haves that your jewellery store must be incorporated for a seamless customer journey. These include features like integrations with social media platforms, reviews, and mobile optimisation.

Define your brand 

Establishing a brand is important to create a solid emotional connection with your customers. But you must remember that brand is different from branding. It includes mission, vision, brand story, and voice. 

A nicely crafted branding gives your customers an idea of what they should expect from your brand and how they should feel about it. Therefore, you must write a mission and vision that aligns with your brand and gives a clear message of what your brand intends to achieve. 

Then you must include a brand story on your about us page where you can highlight any emotional aspect of how your brand came into existence; to do this, you can write about any interesting thing about how you started your company. Remember that brand story is crucial to establishing a strong and valuable customer bond.  

Create your visual identity 

Visual identity comprises your company’s logo, fonts, and brand colours. Unless you are a graphic designer, we recommend hiring an expert to create a visual identity for you. You can check out Fiverr, Behance, Upwork, or Freelancer, to hire a skilful graphic designer. Work with your designer and communicate with them clearly what you want to go for when it comes to the visual identity of your brand. Make sure that your designer understands your brand’s vibes completely.

Pro tip: Try not to rely too heavily on visual examples from other brands, or else you will just end up creating a visual identity the same as every other brand’s. 

Understand your jewellery materials

Understanding the material your jewellery pieces are made of is important if you want to sell quality products. Some material, like solid gold, is pure gold which might be why you want to go for it. However, using solid gold in your jewellery is not a good idea because it is too soft and may break easily. Therefore, it is mixed with other alloys like copper or silver, which keep gold jewellery intact.

Create your online store 

Now that everything has been sorted and your material or jewellery is sourced, you are all set to launch your online store. You can create a fully hosted and customisable online store using Webx ecommerce store builder. With Webx ecommerce, you will have everything from themes to social media integration done for you. 

You will not need any technical knowledge to create your ecommerce store thanks to webx ecommerce builder. However, if you still have some confusion regarding store creation, you can read our detailed guide on how to create an ecommerce store. 

Set up your social media presence 

Although social media presence is not something that can make or break your business, it can surely play a huge role in scaling your business. Once your store is created, you must immediately set up your social media pages on all the important platforms like Instagram, Facebook, Twitter, and Pinterest and start posting directly. The content you post on your social media platforms must portray your brand’s personality. It should be informative and engaging to increase the reach of your brand. 

Market your store online and in-person 

Besides social media marketing, you can market your store by partnering with influencers. You can also invest in email marketing, SEO, and in-person events such as fairs, conventions, or exhibitions with a nicely created jewellery booth displaying your products. 

Final Thoughts

Starting an online jewellery store or selling jewellery from home can be a huge leap of faith as the market is extremely saturated. But if you do it right, you will be in for amazing results. By entering gradually and being authentic, you can establish a long-lasting brand. 


  1. How do I start a small jewellery business from home?
    Your best bet is starting an online jewellery business, something you can easily manage from home. To do this, you will have to pick your jewellery niche, identify your target market, study the competition, craft a business plan, choose a name, and decide if you want to source products externally or manufacture by yourself, build your brand, and launch your store. 

  2. What is the best way to sell jewellery online?
    The best way to sell jewellery online is to sell it on third-party marketplaces like Daraz or Goto, from your online store built with platforms like webx ecommerce, on niche websites, and via social media.  

  3. How to promote jewellery business online?

All the mainstream social platforms have in-built advertising tools along with a large number of users. Therefore, the best way to promote your jewellery business online is promotion via social media, mainly Facebook, Twitter, Instagram, and Whatsapp. Social media marketing allows you to advertise your business to a targeted audience, giving you a chance to promote your product to highly potential customers. You can bring huge traffic to your store thanks to organic and paid advertising options. 

Start your online store now

Get all the knowledge you need to start your own ecommerce store

We have more useful content for you. Get it right in your email inbox.

No charges. Unsubscribe anytime.