7 key elements to make your online ecommerce store look more upbeat!

by Mahrukh 7min read
Read about the seven ecommerce techniques and ideas that can create a huge impact and boost your business .

As rapid and innovative as opening an ecommerce store may seem, it's not exactly a piece of cake. If you don’t possess the right tools or just don’t know where to find them, your experience may not be ideal.  

Meg Whitman, President, and CEO of Hewlett-Packard, believes, ‘Communication is at the heart of e-commerce and community.’  Small hacks and tricks tweak up the business communication and layout for your ecommerce store and have proven to boost the customer base by focusing on your ecommerce website design.

Ideally, to crack the code for the best ecommerce website creator, your website's design, elements and user interface should transform the shopping experience and purchase process to be as quick, easy, and hassle-free as possible. In this guide, we’ll tell you about seven ecommerce techniques and ideas that can create a huge impact and boost your business . 

1. A picture speaks a thousand words.

Humans are visual creatures. Their brain can process visual information 60,000 times faster. They believe in what you can show them; if that showing is not worth the hype, you've lost their interest to begin with.

If you're wondering what makes a good ecommerce website visual? Well, for starters —-- Product images make a strong, immediate impression on buyers. This is why clear, aesthetic high-resolution product pictures highlighting each angle and aspect of it, creates a more lasting impact convincing them to complete the conversion. Which is why it's no wonder that pixelated images, huge image renders, and inadequate product photos make your collection or site look boring, less engrossing and improbable to make any sales.

Tips to follow for professional-looking inventory

  • The best practice for an ecommerce website would be to ensure that  you're honest! Begin by letting your viewers see what your product looks like in real-time; show all angles with clear photos so buyers can be completely satisfied before placing an order 

  • Keep your zoom feature live, so it's easier for buyers to examine your items in more detail.

  • Use complimenting tones as backgrounds. 

2. Easy accessibility for everyone.

Your customers could range from web developers to simple homemakers. It's essential to ensure that your online shopping website store is easy to navigate and can easily cater to everyone from any walk of life.  

The best ecommerce layout is the one that is simple, easy to read and navigate. The more difficult it is for your customers to navigate your website, the less satisfied they’ll be with your brand. A confusing layout, mislabeled inventory, and disorganized collection will limit sales and ruin your brand impression. 

Here are a few website design tips and tricks you can look out for; 

  • Organize your inventory according to season, type, product, etc. 

  • Incorporate simple call-to-action (CTA) for new updates and features that your client will inevitably need.

  • Have one to two clear CTA on every page, especially your homepage, so the customer can conveniently take action.

  • Develop a clear navigation menu and label the sections appropriately so your website is organised and efficient. 

  • Include a search bar option with relevant filters. You could take this to the next level and offer search results personalised to the individual customer.

  • If your product/service catalogue is extensive or you cater to an extensive range of customers (e.g. B2B and B2C), consider setting up separate e-commerce websites.

3. The key lies in the details.

The perfect thing to pair with a good product image is a thorough, easy-to-read, and to-the-point product description that explains the product's features, elements and benefits. 

Other than explaining the product to the potential customer, your descriptions can help you communicate that. And the best thing about these descriptions are that when incorporated with suitable keywords, they help you level up your SEO rankings, enabling you to communicate with your customers clearly and be more seo relevant.

Your details should include accurate information. This can include:

  • Stock/warehouse levels

  • Product descriptions

  • Product imagery, videos and other media

  • Pricing

4. Consistency ensures growth 

Whether you hire the best ecommerce website design company, learn how to design an ecommerce platform or make the best ecommerce design yourself. It is all in vain if you lack consistency with your brand content and layout. 

Did you know? Neil Patel, co-founder of CrazyEgg says, ‘Create content that teaches. You can’t give up. You need to be consistently awesome.’ This is why, regardless of what your plan or layout is for your brand, ensure that your overall branding is consistent with it. Lack of brand consistency is the main reason why most business plans don't work out. A general consumer these days is usually flicking from one website to an app and then another, making approximately 85% of customers who start a purchase on one device and complete it on another, which urges store owners to keep their branding experiences consistent across all devices and channels to offer a more professional and seamless experience.

Things to remember for the best ecommerce store  layout 

  • After choosing your preferred ecommerce web design for our brand, optimise your website, and make sure your branding plans comprise consistent branding across all website pages of your site. 

  • Make sure your logo is visible on every page of your site.

  • Maintain a primary and secondary colour scheme, fonts and elements and be consistent throughout your platform.

  • The best ecommerce design means a simple design just maintained in the best way. That means the inventory access menu, features and design scheme across all pages and displays will project a consistent format with a trustworthy image.

5. Choose the perfect brand colour.

The best design tip for brands is to be wise with selecting a brand colour. Choosing the perfect representation colour is a key step for your brand; you cannot feel like adoring blue one day and keep it blue or prefer the red the other day and change it. Your brand colour is a potent tool—if you understand the psychology behind colour, you can use it to your advantage.

The lesser-known fact about colours is that they inspire different feelings, emotions, and actions from people, so if you want your ecommerce store to convert, you need to use this colour hack to your advantage.

The best ecommerce layout example could be to use vibrant colours as the purchase button, like red. According to colour psychology, red inspires excitement and passion, which are driving factors behind spending—and studies show that making the buy button red can impressively increase conversions by 34%. However if appropriately used,  colour is one of the most powerful tools in your design toolbox, and using it wisely can significantly impact your ecommerce store design. 

6. Make your content scannable.

When it comes to content, moderation is everything! Are you tired of generating content for your ecommerce site? You don't have to write it anymore. 

Research shows that most users read around 20% of the text on any website page. Rather than pursuing content, they check the text searching for critical data — thus, if you need to make yourself clear and drive deals simultaneously, you need to make your content more reader-friendly. This means, to improve its readability you need to break down your content into sections, regardless of what page it is, from product descriptions, blog posts, or even an “about us” page. Create a user-friendly layout that includes keeping sentences and paragraphs short, using bold call to attention or key information, and using bulleted lists to break down large blocks of text. The easier it is to noticeably scan your content, the more likely your audience will absorb your key message—and the more likely you’ll be able to make a sale.

7. Ensure Your Store is Mobile-Responsive

Mobile shopping is the new age of comfort, from bored website scrolling to late-night impulsive buying. Mobile accounts for over 67.2% of all e-commerce. Roughly 79% of smartphone users make purchases online. Mobile commerce sales reached $3.56 trillion by the end of 2021.

In times today, it is crucial to have your store/site compatible with phones for online shopping. Merchants have to check operating system requirements (like the iOS guidelines) to ensure that their site design is mobile-responsive to ensure buyers can smoothly make purchases no matter what device they use. Co-founder of Y Combinator Paul Graham says, “Overall, the web is pretty sloppy, but an online store can’t afford to be.”. 

Here are a few tips for website design, ensuring your site is mobile-responsive.

  • Opt for vertical designs over horizontal designs for more effortless scrolling and viewing of our content on phone screens.

  • Test your store’s mobile responsiveness by loading it onto a phone and browsing through it to check for errors.

  • Check your website using free online tools like Emulators, Responsinator & ViewPort Resizer on all available browsers and platforms

  • A decent website design company will consequently upgrade your site into versatile formats that hwill suit both mobile templates as well as pc formats to guarantee a perfect user experience regardless of the situation. 

We hope these online ecommerce store builder tips helped you learn how small actions can lead to beneficial changes and really change the game for you and your store! If you are confused what type of platform you should pick to try out these tips then worry no more—-- Use Webx Ecommerce,  an easy online store Creator, that works in minutes. It is Pakistan’s leading ecommerce platform that enables businesses, independent retailers and entrepreneurs to create an online store within minutes. It is powered by 360° features, tools and integrations to sell, market and ship their products to customers, throughout Pakistan. 

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