Fashion and eCommerce: 5 Tips to help skyrocket your online visibility

by Ereeqa Toheed 8 min read
Do you want to increase the revenue on your online fashion eCommerce website? This article will help you learn the best tips for skyrocketing sales on your fashion business eCommerce websites.

Ecommerce has quickly gained popularity amongst business owners and consumers alike over the last few years. Firstly, let us talk about how the eCommerce fashion market gained the hype to help you understand the industry better. The covid-19 pandemic wreaked havoc on the eCommerce fashion industry in good and bad ways.

The sales increased but only in certain sections of the industry. Businesses that had planned and budgeted on luxury items were disappointed. On the other hand, growth in sales of loungewear and sleepwear made it seem like the "perfect storm for fashion marketplaces."

This paradigm shift in consumer behavior is owed largely to the recent pandemic that engulfed the whole world and brought it to a standstill. Consumers began to favor online shopping because of its convenience, safety, and availability. While other consumer categories quickly adopted the ecommerce model for their business, the fashion industry is amongst the early entrants into this spectrum.

The increase in online shoppers has opened several opportunities for apparel and clothing businesses, leading to greater and more fierce competition. All in all, the eCommerce fashion industry grew throughout the pandemic, opening doors of opportunities for several local vendors and fashion enthusiasts.

The growth of the said industry is poised to increase to more extraordinary lengths over the coming years; the benefit? Fashion brands with an eCommerce store can maintain a stronghold on their customers online. For your business to be a part of the spotlight, your business has to be offering world-class customer services and experience. 

Staying on the trending list is now a fantastic opportunity to attract customers. Several renowned retailers from the fashion industry are known to have increased sales online by improving customer experience. But for those who may still be struggling to fully harness the power of Ecommerce, this article can take s you through all the right marketing tactics and helps you get the right reach, attract more customers and ultimately increase sales. 

E-commerce Fashion Industry:

E-commerce is not going anywhere; it is here to stay, and so does consumers’ need to stay in tune with the changing fashion trends.  In the post pandemic world, consumers prefer staying within the comfort of their homes and get their desired outfit delivered at their doorstep.  While there is no parallel to physically checking out a dress and trying it in real life, today’s busy schedule restricts consumers to walk around malls and store fronts for several hours to pick out a dress for themselves.

In today’s fast paced world, fashion eCommerce has brought everything under one roof, including clothing, accessories, jewelry, bags, shoes, etc. Now in just a few clicks, you can pick your desired item and get it delivered to your doorstep in a matter of a few days and sometimes hours. 

From savvy marketers, experienced business owners to new entrants in the ecommerce industry,  this article will help you learn everything about generating sales, optimizing all aspects of your eCommerce business, and helping you pick the best eCommerce website builder and marketing strategies to increase the visibility of your products. 

Clothing and Apparel:

Clothing and apparel are the most popular segments of eCommerce fashion. Clothing and apparel brands associated with eCommerce are prone to market value peaks by 2025. Worldwide revenue and revenue per user are proceeding to grow. Enticing customers with the right marketing strategies will help fashion-related products gain more visibility in the market and amongst customers Shoe Segment:

People have always been into shoe shopping since times immemorial. It's a fashion necessity and a basic need for everyone. Now-a-days the market adornes shoes of different styles and shapes bringing a large array of options to customers. Let's face it, a comfortable pair of shoes can go a long way, right?. After apparel brands, shoes are the most bought items among gazillions of fashion-related items purchased via Fashion eCommerce. Compared to Europe and North America, Asia is known to hold 54% of the sales in the global footwear market. By 2027, analysts predict that the eCommerce footwear market will make sales of U.S. $530.3. 

Jewelry and Luxury:

The growth in the category of jewelry and luxury is surprisingly least affected, despite a pandemic stricken economy, ,. Luxury watches, for instance, take a huge slice of revenue from the eCommerce fashion industry. In 2020, a study predicted the global jewelry market to have a worth of $228 billion. It’s forecasted to surpass $307 billion by 2025, with eCommerce sites anticipated to cultivate 20.8% of sales in the luxury goods category this year.

Accessories and Bags:

From fancy scarves to chic bags and leather belts, everything in fashion is accessorized by fashion lovers these days which ultimately gives rise to the sale of this segment in the fashion eCommerce.

What is SEO for Fashion?

SEO for fashion eCommerce is a multi-faceted digital marketing strategy related to targeting precise keywords, using satisfactorily structured data tags and preparing link-building tactics to improve online traffic and conversions.

  Good fashion SEO fetches customers to your eCommerce website, holds them driven to stay to browse your products, and eventually steers them towards completing a purchase.

5 Tips to skyrocket your Fashion eCommerce’s Visibility:

Fashion Ecommerce is constantly going through rapid changes with new trends emerging every once in a while. Staying on top of your Fashion eCommerce game is pivotal to the success of your fashion business. Follow the tips below to learn more about Fashion eCommerce and become a pro at it.

  1. Brand Building with Paid Ads:

Amid fierce competition amongst Fashion brands and increasing variety in the fashion accessories, businesses are facing a bigger challenge of keeping their competitive edge. Online world is brimming with ads and consumers have a world of options ahead of them that makes it difficult for brands to garner customer loyalty. One way to stay ahead in the competition is to focus on brand buildings with Paid Ads.

Social media channels provide tools to upgrade your branding to help customers know your eCommerce store. Strategizing to develop your brand awareness through conventional advertisement and age-old marketing techniques is a thing of the past. Things are starting to change now, or it's safe to say that things have already changed. Interesting, right? Now, you can leverage social media and search engine marketing to your business advantage and drive traffic to your website via Google Paid Ads or Social media ads. ; Since most of your target audience is  on social media, it is easier to promote your eCommerce fashion brand there by placing your ad there.

  1. Social E-commerce:

Research shows that a typical social media user spends about 15% of their waking time  on a social networking app. The good old advertising on social media is now evolving into in-app selling. Social media apps are now introducing new models to facilitate their users to make in-app purchases. 

It is easier for online retailers to reach their target audience actively in purchasing shape of mind; this is what we call social eCommerce.. Selling through social media helps your customer understand your product more and reach out to you quickly, and your fashion eCommerce gains more visibility in the community. 

  1. Personalization; a Secret to Modern eCommerce:

A customer journey is an unforeseen, fluid, and unique process. Every phase of the buyer journey needs different methods for targeting customers. The customer journey has several touchpoints where your customer can interact with your label. A personalized omnichannel focus is vital to deliver constant, appropriate communication across every touchpoint. A Customer Data Platform (CDP) can produce a Single Customer View, which is key to the personalized omnichannel structure. 

Following are some tips you can include in creating a personalized experience for your customers:

  • Personalization for Banners

  • Catalog Enhancement

  • Merchandising Center

  • Create offline and online synergy

  • Nudge with Behavioral Triggers

  • Nudge towards your physical store

  1. Artificial Intelligence; a Spear for Product Recommendations:

For those who don't know what AI is, Artificial Intelligence is a way of making machines intelligent. You feed the machine some data, train it, and boom, it predicts things for you! 

Many applications these days feature AI-integrated tools to help you predict customer engagement, sale rate, and traffic. Customers receive personalized product recommendations based on their search history, clicked items, and bought products.

You can also show your customer what other customers are purchasing or things that are real-time famous and relevant to the items of their liking. This way your fashion eCommerce website attracts the right customer, and the customer finds the right store that suits their needs. 

  1. Easy Return Policies: 

When you focus on improving customer experience, you must not forget that there will always be a portion of customers who are unsatisfied with the product they bought from you. You can tackle this situation head-on by offering an easy and hassle free return process.

With easy return policies, the customers trust you more. The more you make your customer happy, the better sales you will generate and gain visibility in the marketplace for flexibility. 

Conclusion:

The world of eCommerce is evolving at a staggering rate, and keeping on top of details has never been more pressing. Data is the most profitable way to comprehend what your clients want. As eCommerce continues to grow, the competition will grow day by day among vendors.

Taking your online eCommerce store to the next level might seem straightforward, but getting hooked up in the day-to-day business is effortless. The key is focusing on working spots and enhancing factors that aren’t. The tips we have shared will help you grow and improve your eCommerce business. The ones that thrive will be the ones managing realities most appropriately. 

FAQ:

How can eCommerce increase visibility?

Shifting your physical business to eCommerce can help you engage a larger audience and increase revenue. Most nowadays prefer to purchase online; this can help you stay in market trends and sell your products globally. 

How can I increase the traffic of my eCommerce?

Here are some tips on how to drive traffic to your eCommerce business:

  1. Attract customers with sales and coupon codes. 

  2. Use social media to your advantage.

  3. Send promotional emails. 

  4. Invest in SEO.

  5. Engage with customers through influencers. 

  6. Advertise your products through Google ads. 

How to increase the visibility of a product?

Following are seven ways you can boost visibility for your products:

  1. Work on the visuals; make your product images clear and appealing.

  2. Keep the target audience in mind when marketing.

  3. Use AI methods to recommend products to customers. 

  4. Make your product stand out. 

  5. Promote products with video marketing. 

  6. Stay up to date with market trends of relevant products. 

  7. Use social media influencers for promotions. 

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