Based on popular beliefs, marketing your online business is a challenging process, and it is expensive as well. But we're happy to confirm it's not the case. Marketing is a vast niche, and it covers a huge collection of ways to do it, most of which are either free or inexpensive, making it simple.
Here are a few simple ways to market your content without much hassle.
Social media has become an essential part of our daily lives; without including it in our basic to major tasks, we cannot function in the slightest bit. From providing connections to selling to the most basic tasks, we are all bound to not just one but many social media platforms.
Similarly with marketing, increasing social media engagement, and reach and building a community online is a smart, free and up-to-date way to grow your small business. And the best thing is all this happens while portraying your true brand's personality and gaining client trust. The best thing to do is create business accounts and mark your presence on big social media sites—Facebook, Instagram, LinkedIn, Twitter, YouTube, and others. This activity might take a few minutes but will differently bless your marketing for life; all that's left is maintaining it.
A few marketing things you can do for your online store with the help of social media are:
Feature recent and relevant blog posts/ infographics; this will help communicate your brand image and bring traffic to your store.
Directly interact with your business account followers to express your brand voice and own more engagement.
Run polls, ask questions and make suggestions; social media helps you connect one-on-one with your customer, make the most of it and know what's on their mind.
Help you create quick and informational posts that are easier to connect.
Distribute Featured Prs, giveaways etc., for reach and better product understanding
Engaging videos, DIYs, how-to's and others are known to captivate the viewer's attention.
Remember, it doesn't matter what you sell or how much you sell it for; what matters is how motivated and consistent you are and how much you channel that by regularly being active on the social media accounts you create.
If you already have a good reach on social channels with a decent audience, this is the time to build on that. Interacting more with your followers increases the chance for brand awareness for your businessStart putting in more time, increase your post frequency and investing a bit more time in creating rich visual content and short, engaging videos.
And if your business social media account needs some work, its better late than never! And remember commitment, dedication and motivation work wonder
One free, light and friendly way to market your content is to incorporate hashtags into your social media posts, be it Instagram, Twitter, or even Facebook and LinkedIn. Every post fits well when complemented with the right hashtags to be a part of the talk.
But remember that using trending hashtags can definitely help you reinforce your brand identity, but make sure they are not the only hashtags you use, be sure to use more specific hashtags to your niche or subject, and don't shy away from starting a new hashtag.
A small example could be to use location-based hashtags if you're a local business; that, of course, complimented with a good mix of hashtags so they can reach the right audience.
Email marketing is a reasonably old marketing technique. It's considered the most reliable way to reach people from any corner of the world and achieve the best returns on your marketing investment. And most importantly, it is a safe way to get new visitors involved with your business and maintain relationships with your existing customers.
Here are a few things you should ensure are included in the email marketing email.
Nothing attracts people more to open an email than creative into your subject lines.
Curate your email in such a way that the customer is interested enough to read it all the way through. Include offers that encourage your readers to take the next step.
Track your performance, and see where you stand with A/B tests.
Here are a few easy email marketing ideas:
Get new recent visitors to sign up for your custom newsletter by offering a coupon/discount for subscribing.
Educate your customers about your business through emails until they are well versed about the benefits you offer and choose to convert to paying customers.
Start your promotional email campaigns with a free email marketing service like MailChimp.
Include voucher codes and discount coupons to develop a benefit aspect, so your customers are included to open emails more often.
Make sure to include high-quality images with concise captions to make it more user-friendly.
Avoid being overly promotional, and do not email for everything; always offer something genuinely useful to the recipients.
Make sure to establish a fine line in which you keep emails regular but never bombard your customer; otherwise, they will get annoyed and either block you or mark you as spam.
Sixty pictures per second are way better than just a picture. Imagine if a picture speaks a thousand words, then we can all guess how much a video can speak for us. Similarly, a great tool for marketing can be through videos. Take all the visible examples, like youtube, Instagram (reels), and of course, TikTok, video marketing through them has changed the game for so many businesses overnight.
And hey, don't think you have to do too much to get a video featured or to be noticed. All you need to do is to curate a simple video blog; it can be about anything you like depending on your business, concern etc. Just remember that if you have something to say, it'll be better if you say it on video, as it makes for highly shareable, it's easier to convey your message and of course, to market video content – Then viola! all that is left is to post it on your business website, social media and include it in your emails.
Use a free video app to produce content to market your own business on social media. That could be:
Include reviews from satisfied customers/ testimonials
Show boxing and unboxing videos to gauge more viewers.
Behind-the-scenes of running your business.
Stocking of items or aesthetic warehouse videos if you own one.
Video tutorials that show how to use your product
Livestreams co-hosted with influencers in your space.
How to use, pair and accessorize your clothing items (if any)
Mesmerizing reels to captivate more audience
Are you not working on Linkedin yet? Well, you better start now! Linkedin is your professional Facebook; if you're doing something new and unique, make sure the world knows about it, and do not let reach go wasted and unutilized. Whether your business is a B2B or B2C company, it doesn't matter; just be sure to create your presence on LinkedIn, as it is an excellent place for building a network. Then back to the standard drill, engage with relevant people that offer genuine insight and preach more about you and your business to get the word out.
Let's admit LinkedIn is a primary social media site often left underrated. People use it to find jobs, add network connections and follow a few pages, and that's it; sign out!
Well, don't be one of those people; engage with the contacts you make, share your blog posts, experiences, thoughts and stories, join and contribute to forums, and share others' quality content. It is undoubtedly a free and low-budget marketing tactic to gain more viewer attention.
If you were wondering how to market a product online for free, this is the answer. Talk, connect and educate your community about you and your products, and see the impact it makes.
Search engine optimization (SEO) is a vast portal that leads to a complete universe of endless possibilities, but hey, we're not here to discuss that! Let's talk about how small actions and advances can lead to significant changes for your business.
You need to ensure that content naturally uses the right keywords and phrases your customers might use when searching for related products and answering their questions. Basic examples could be by paying attention to on-page content; this refers to content that could include product titles, descriptions, images, blogs, infographics or other content you might have, etc.
Your descriptions, bios, and Meta tags are all important. They act like title tags, like headlines for a search engine. They are essential because they help search engines to figure out what each page is about. Make sure that all pages have their unique title tag. Whether those keywords are on the front end or back, make sure they are used sparingly, so it's easier for users to be conveniently directed to you by using them.
If you liked these simple and free marketing ideas, check out Webx ecommerce for more fun, easy and exciting blog content about marketing and much more!
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