How to Build an E-commerce Website in 2022 : The Ultimate Guide

by Ereeqa Toheed 9 min read
Planning on selling online? Ready to start your very own online business? Here’s how you can build an e-commerce website in 2022. Follow these six easy steps to get started.

How would you like to expand your reach to over 2 billion digital buyers worldwide?

A well-built e-commerce website can do all that and a lot more for your business.

The growing e-commerce market is, without a doubt, the best way to bring your business to the next level. According to a 2021 survey conducted in 2021, about 27.6% of people purchase items online, making it approximately 2.14 billion buyers worldwide. 

If you are ready to stake your claim in this growing market, it’s time to start building an e-commerce website for your business. 

While it may seem like a job too complicated, it honestly isn't. 

And to help you achieve your desired results, we have broken it all down into a few easy steps, as follows: 

Step 1. Pick A Domain Name For Your New Website

Your domain name is your website's URL, the home for your website, and what customers put in the search bar on the internet to find you online. It is what your customers remember you with, making it important to pick a name that’s memorable and catchy. 

The right one can go a long way in enhancing your branding efforts and ensuring the success of your e-commerce endeavors. In fact, it can play a strong role in your SEO strategy if you pick out a domain that correlates to what you sell.

Once you have decided on a domain name, ensure another business does not already own it. Head to a domain registrar website and type in your selected name to learn if it's available. 

Once you’ve found a domain name that’s not in use by others, it’s time to buy it. A domain name typically costs around $12 to $25 annually. And the same registrar will show you the link to buy the domain name you searched for. Pick whatever services and ads-on plan suits you, and you're good to go. 

Step 2. Select an E-commerce Platform

Many platforms are available online at various points to help you build and host your e-commerce website. The free options have limited features while premium options offer several helpful tools at about $30 a month. Either way, you are in for a steep learning curve as you deal with the unique resources available there.

However, if you want the easiest way to build a full-featured e-commerce website that looks good and performs even better, there is only one platform you can count on. It’s called Webx and it makes creating online stores easier than you ever thought possible.

It also doesn’t hurt that they have several packages at various price points for businesses of all sizes. These packages include:

Basic Plan

With the Basic Plan, you only pay Rs. 2950/- per month to quickly start your business's e-commerce journey. Its features include:

  • List 100 Products 

  • Secure Web Hosting 

  • Custom Domain Support 

  • Free SSL/ HTTPS

  • E-commerce Themes 

  • Multiple payment methods

  • Shipping Calculator 

  • Credit Card Payments

  • Local Payment Gateways 

  • Integrated Courier Service 

  • 5 Custom Pages 

  • SEO 

  • 1 Staff Account 

  • Social Media Connectivity 

  • Live Chat

  • Google Analytics 

  • Facebook Pixel 

  • Help Center 

  • Phone, Email, and Chat support 

Business Plan

The Business Plan requires you to pay only Rs. 4950/- per month to start selling online. Here, you get all the benefits of the basic plan along with the following added features:

  • 5 Staff Accounts 

  • 100 Products Listing

  • Tax Management 

  • Multiple Currencies 

  • Discount Codes 

  • Product add-ons 

  • Custom Product Fields 

  • Custom Checkout Fields 

  • 10 Custom Pages 

  • Standard Reports 

Ultimate Plan

If you are in it to win it, you’ll love the ultimate plan. For only Rs. 9950 a month, you get all the advantages of the Basic Plan, and the Business Plan, along with the following advantages:

  • 10,000 Products Listing 

  • 15 Staff Accounts 

  • 25 Custom Pages 

  • Advanced Level Reports 

That's not all. Buy the annual plan for any of the subscription packages and pay 25% less. 

And if you are still on the fence, Webx offers a 14-day free trial so you can explore the platform, experience the stellar customer service, and make up your mind. 

Step 3. Build your E-commerce Website

By now you have bought a domain name, and chosen an e-commerce platform that suits your needs. It is time to build your e-commerce website. 

All great e-commerce websites have the following pages and you need them too:

Homepage

Your first impression is your best impression, and this holds true for online businesses as well. 

Your homepage represents your business and it’s the first look people have at your brand and its offerings. It’s important to have high-quality visuals, compelling copy, engaging content, an eye-catching layout, and a quick loading speed. 

If your homepage does not load within 3 seconds, the visitors are likely to lose interest. Moreover, it can also hurt your SEO efforts since site speed is an important ranking factor for Google. 

About Us Page

If the visitors like what they see on your homepage, they will want to know more about your business. Your ‘About Us’ page should be truly representative of the values you hold dear for your business and your people.

Be transparent about your USP and don’t shy away from telling visitors about what makes you better than your competitors. Portray your business's values, visions, missions, and team. In fact, you can even add a personal touch by telling the story of your business. This can go a long way in helping build better customer relations. 

Contact Us Page

This is one of the most important pages on your e-commerce website since it tells your visitors and customers how and where to find you. 

We suggest listing down the email addresses and phone numbers of your customer service reps here. If possible also put the office address here to make your business seem dependable and more approachable. It would be ideal to also include a contact form for visitors to fill out. 

FAQs Page

Answer the most frequently asked questions about your products, services, shipping policies, sizing, and other issues on one page. This way, prospective customers won’t have to email you to find answers and they can find a reliable solution to all their queries and concerns regarding your e-commerce store. 

Privacy Policy

With increasing instances of data theft, people stay skeptical of purchasing online and giving out their personal data. If you want your customers to feel confident in your ability to protect their data, tell them how exactly you plan to do it. 

You can add a link to the privacy policy page at the footer of your website and explain how your website collects, uses, and stores customers’ personal information. 

Terms of Use

Also known as the website terms and conditions or terms of service, this page oversees visitors' use of the e-commerce store.

Shipping policy

Customers like to be informed clearly about shipping policies. So, this is where you offer information regarding shipping costs, methods of shipping, and delivery times. 

Return and Refund Policy

Online retailers have to have policies regarding items the customer wants to return, exchange or refund. This page must explain how refunds and exchanges are taken care of at your retail. 

Products Page

Since the customer cannot hold, feel, try or touch your products, you have to make their experience so raw that they feel like they truly understand your offerings. 

Add pictures, videos, and descriptions to help them understand your product. Keep your color theme pleasing to the eye, and let the images stand out. The easier you make it for your customer, the more likely they will purchase your items.

Step 4. Get familiar with Admin Fronts

Now it’s time to get familiar with how the admin area of your website works. These are the ‘nuts and bolts’ of your e-commerce store that customers never get to see. It would be best to get acquainted with everything since admin fronts are vital for managing product listings, setting up, configuring store settings, and operating your store. 

Learning how to work with an admin front is essential because it is the backend for your e-commerce website that enables you to edit, delete, add, update or modify your website as and when necessary. 

Step 5. Product Selection and Listing

Chances are that you have a vague idea by now about what you want to sell online. It’d be best to pick products that are easy to ship and require little to no handling time. 

Drop shipping and POD (print on demand) are the most widely used methods of sourcing products for e-commerce selling. Let's talk about both in detail:

Drop-Shipping

Drop shipping allows you to sell items from an extensive database managed by a third party. You never have to handle those items, worry about packing or shipping them or even keeping them in stock. 

When a customer places an order on your website, you can send it directly to the third-party retailer or wholesaler. They ship the order directly to the customer. 

You never see the product unless you get the sample to take your photographs, and post on your site. 

Print-On-Demand

This is a reliable yet low-risk way to sell custom products. You find a supplier for white-label products, customize these items and sell them with your designs on them. 

Print-on-demand is a good way to make money securely because you only pay for the product until after it’s sold. So, there’s no need to buy a lot of inventory and hold it. 

Product Analysis and Idea Evaluation

Do a little research to find product ideas for popular hot-selling products. But before you go any further, know whether you want to introduce and manufacture your own products or you want to opt for drop shipping. 

Easy Product Catalog without Additional Plug-Ins

Once you have decided on what to sell and how to sell it, it is time to list your products correctly. Here’s what you need to do: 

Product Detailing

Make it easier for your customer by giving them all the relevant information regarding the product to make decision-making easy. Product detailing includes sizes, colors, shipping, availability, etc. The better the visuals, the more interested the user becomes. You can even put up 360-degree videos of the products and demonstrate their use. 

Product Categorization

Categorization helps you put the relevant products together. User experience is the key to deciding on your categories. But usually, this involves grouping products by related tags and attributes. For example, you could use the same tag to help users differentiate all XL-sized products. 

Inventory Management

Inventory management is essential for you and your customer to know what is available and out of stock. It’s possible to update your inventory through apps, or the platform you pick may do it for you. 

SEO

Make sure all your products are SEO-friendly so they can show up in search results. For this, you’ll need a meta title, meta description, and meta keywords on all product pages.

Analytics

Learning about analytics and reports will help you understand detailed information and valuable insights about your business. 

Sales Reports

The sales report should detail sales by product, category, brand, monthly sales, weekly sales, daily sales, etc. This offers important insights into which product makes you how much money, and the average order value over time. You get access to in-depth information about how much revenue you are generating.

Customer Reports

Customer reports help you understand your customers better. You get a deeper insight into average order count, average order totals, and even expected purchases with customer reports.

You also get to know about customers over time, returning customers, loyal customers, etc. 

Step 6. Set Up Your Business

After you have gotten all the necessary initial work and, laid down the foundation, picked out the niche, called a domain name, figure out the following:

  • General Settings for your admin front

  • Payment Methods

  • Shipping set-up

  • Tax Setting

  • Bank Account

  • Marketing and Promotions 

  • Multi-user accounts for your staff 

It's crucial to set up all these essentials before you take the plunge. 

Conclusion 

Building a website for your online e-commerce business does not need to be complicated. 

Select the right platform to make the entire process a no-brainer. It can help you select themes, layouts, designs, marketing strategies and more. This way, you get to run your business without worrying about the backend of your e-commerce site. Webx takes care of all the hard work for you.

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