10 Online Business Ideas in Pakistan with no Investment in 2022

by Hammad Hussain 10 min read
Like in any other country, online earning opportunities exist in Pakistan.

“Chase the vision, not the money; the money will end up following you.” - Tony Hsieh, CEO of Zappos.

Zappos is a classic tale of how a great idea can be transformed into a big business with a modest start. Similarly, two popular food chains, Burger Lab and Broadway Pizza, are intriguing case studies on how to start an online business in Pakistan. It is interesting to find how they turned the tide against international fast food giants by growing an idea into great startups. I’m sure it would be an exciting tale for people who want to know how to start an online store in Pakistan.

Burger Lab and Broadway Pizza have around 20 and 54 branches, respectively. However, creating a reputation is not easy as US-based fast-food restaurants heavily dominate the fast-food market.

These brands made their mark by offering a great ambiance and consistently working on growing their online presence. Thanks to their contribution, fast food has remained one of Pakistan's most successful online business ideas during the last two decades.

“You can’t wait for customers to come to you. You have to figure out where they are, go there and bring them back to your store” - Paul Graham, Y COMBINATOR.

The beauty of online businesses is that they can attract virtually everyone, even though not all of them may be looking for the product being offered. Take the example of the burger and pizza chains mentioned above. They use engaging visuals to invoke hunger, and a large section of the target audience often orders from these restaurants.

Now, what would be your answer if I asked you what is the most profitable business in Pakistan? After going through this post, I hope you will be in a better position to answer this question and have some great ideas for online shopping that attract people and convert them into customers.

Why Online Business in the First Place?

Like in any other country, online earning opportunities exist in Pakistan. Information about online business ideas in Pakistan without any investment is perhaps one of the most-searched topics on the internet. While a minimum amount is required in some cases, you can earn through affiliate sales or blog writing without initial investment.

People usually want to go for safe ideas, and that's why many first-time business owners go for a limited set of small online business ideas in Pakistan that offer a better chance of success. However, the list of profitable businesses in Pakistan is large enough to accommodate several good ideas that are successful worldwide.

The key is taking calculated risks and conducting detailed research on market dynamics and product sourcing.

Cheap internet connectivity and smartphones mean a larger segment of the Pakistani audience is connected to the online world and can start earning with little to no investment involved. As such, knowing how to start an online business in Pakistan is not that difficult now.

What Type of Investment Should Keep In Mind?

The most common type of investment is monetary. This is considered a critical aspect because funding is the lifeblood for startups and small businesses.

Technical and professional expertise is another investment required for starting an online business or store in Pakistan. The good thing about this investment class is that you can always hire experts to understand the challenge and implement a solution.

You should always research the investment required to execute an online business idea. To help you start, I’ve compiled the following list of the top 10 online businesses you can start in Pakistan in 2022.

Best Online Businesses to Start in Pakistan in 2022

“If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” - Jeff Bezos, CEO of Amazon

1. Online Virtual Assistants

You can start a promising career by becoming a virtual assistant. The idea is to provide services to business owners online/offsite and eventually get enough clients to set up an agency. It is a great business idea that has a lot of room to grow in Pakistan. VA and VA agencies are one of the best online business ideas in Pakistan for females who can work from the comforts of their homes.

VA are valuable members of the team where they provide support and smoothen business operations. From small retail stores hosted on networks such as Webx to large businesses, VAs are considered essential to managing communication, data research, and even digital marketing.

2. Daraz Shops

Daraz is perhaps the most recognizable local brand in Pakistan for online shopping. The good news is that you can set up a shop on Daraz’s platform and sell many products across Pakistan.

You can create four types of accounts on Daraz - Daraz Mall seller, Local Seller, Global Seller, and Digital Sahulat.

Although the requirements for these accounts vary, the best part is you need to pay commission only when you sell a product.

Hence, setting up a business with a few products is easy, and you can grow by leaps and bounds with good marketing.3. Custom Gift Items Printing

Many companies and brands send out customized gifts throughout the year. Therefore, there is enormous potential for business ideas related to custom printing gift items. There is a regular demand from businesses throughout the year as they celebrate events and onboard employees and customers. It is one of the few small online business ideas in Pakistan that are easy to set up and scale with the help of some creative marketing.

In this niche, unique business ideas in Pakistan allow you to tap into unique market segments. For instance, customized t-shirt printing is a popular niche. Not only do companies order t-shirt printing for various events, but you can also print custom shirts to take advantage of sports events and local festivals.

If you can tap in, the potential is immense. In the current circumstances, it could easily be among the best online business ideas in Pakistan in 2022.

4. Graphics and Web Designing

Graphic and web designers have been a popular vacation right from the first internet boom. Websites are always in demand, with businesses creating new websites and revamping existing ones as technology and design ideas evolve. This online business idea is a great opportunity for students who could learn the craft in a couple of months. Anyone can pick up the related skills, thanks to free and paid courses and learning resources available online.

The role of a graphic/web designer isn’t limited to just creating web pages. Additional tasks could include designing logos, books, and packaging. In addition, graphic designers could grow their business by learning new technologies and becoming motion artists or concept artists. Graphic design businesses have excellent scope for talented individuals shortlisting the best small online business ideas in Pakistan.

5. Photography

You can start as a freelance photographer and transform your efforts into a small business. Like customized printing, there is a huge demand for original pictures related to any subject required by the buyer.

Stock images are easily available on several websites, and thus there is no uniqueness in using them on websites. However, original photos offer a fresh perspective for website visitors.

From birthdays to weddings and corporate events, the role of a photographer is central, which is why this can be a great online business idea. The initial investment is a good camera and related equipment. This is one online business in Pakistan that anybody can easily start with minimal investment and a passion for photography.

6. Real Estate Agent/Realtor

The real estate boom started when people invested actively in residential/commercial properties. It is another job you can start as a freelancer from home and expand as you see more opportunities. You need two important skills - the ability to look ahead for possible opportunities in the market and have connections that you could use to find and offload properties.

A handsome commission and later setting up your own real estate firm are just two of the many opportunities available to real estate agents. So, if you are interested in knowing how to start an online business in Pakistan, you could start as a freelance realtor. The good thing is that you don’t need much investment because you can conduct most of the business over the phone.  

7. Tourism and Hospitality Industry

Tourism has started to flourish again after the COVID-19 restrictions have been lifted. You can offer services as a tour guide to people looking to visit Pakistan’s beautiful Northern areas or foreign countries. Turkey, Dubai, and Malaysia are amongst the top destinations for Pakistanis, and there is a tremendous opportunity for anyone who can set up a travel agency.

Getting clients is all about marketing through social media channels, making it a great online business in Pakistan for students.

The hospitality industry is closely related to the tourism industry. The tourism industry is now operating at pre-pandemic levels, and you can combine both as one of the best online business ideas in Pakistan. You can also connect to people on Airbnb abroad or with people in the hospitality industry in Pakistan to create a network that can grow exponentially.

8. Digital Marketing

Regardless of size and nature, all businesses these days require digital marketing to reach their customers.

The challenge in delivering exceptional digital marketing services is to be aware of the various social media and digital marketing channels. This adds a learning curve to setting up your digital marketing agency. The role of an expert online marketer is to understand the requirements of the target platforms and help the business make the best use of the audience on these platforms.

Many people start small with social media marketing campaigns and nurture the clients into repeat customers. This is the story behind some of the famous digital marketing agencies. For many people, digital marketing is one of the best online business ideas in Pakistan. In particular, for females, offering digital marketing services is one of the more interesting business ideas in Pakistan.

9. Launch a Dropshipping Store

You can start a dropshipping store where you can sell products at a digital storefront and outsource inventory management and order fulfillment to a third-party company.

Dropshipping is one of the great ideas for online shopping businesses that you can start with minimal investment and then grow as you add more products and target additional markets. Thanks to the COVID pandemic, dropshipping has become a major player in the e-commerce industry.

10. Develop or Sell a Niche Product

Although easier said than done, the result of developing and selling a niche product is incredibly satisfying. In addition, niche products offer a significant advantage because the competition is low, with few people knowing about your products.

If you can find the investment and have the required technical expertise, you can create a niche product that focuses on solving problems and simplifying a business challenge. This allows you to target some unique business ideas in Pakistan and build products you can take to global markets.

Over to You

I hope you found a couple of ideas that you could explore further. Also, if you think I missed out on an interesting business idea, please mention the details in the comments.

Let us help you explore unique business ideas in Pakistan.


What online business can I start in Pakistan?

There are numerous online businesses that you can start in Pakistan. Popular options include social media assistance, custom gift items printing, becoming an affiliate partner, developing a mobile app or software, etc.

How can I earn money online?

Earning money online is not very difficult, but you need to be in the right business. A famous saying is to choose a job you love, and you will never have to work a day in your life. Choose a career or business that you like, and you will automatically find ways to make money. For example, you can start a graphics design business if you’re good at digital art.

Which online business is profitable in Pakistan?

Many online businesses offer decent ROI. For example, you can start a dropshipping store and earn a good profit. You can print customized gift items as the profit margin is good. You need to select an idea and work diligently to excel and make a profit.

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